Insecure is coming to Netflix as part of a new licensing agreement between HBO’s parent company, Warner Bros. Television and Netflix. This is surprising since Netflix is a direct competitor to Max, which should have the rights to Insecure. However, this is part of an overall bigger deal by Warner Bros. and Max to maximize profits.
Here is a look at how long Insecure will stream on Netflix and why this is happening.
Insecure coming to Netflix
Insecure was an HBO comedy-drama series created by and starring Issa Rae. The series is about two Black women in Los Angeles and follows their friendship and uncomfortable racial experiences in the modern-day world. Rae plays Issa and Yvonne Orji portrays Molly, as they set out to become successful while defying all stereotypes. The show lasted for five seasons on HBO with 44 total episodes.
Throughout its run, Insecure picked up 13 Primetime Emmy nominations. It picked up three nominations in 2022, one in 2019, and two in 2018. However, its biggest success came in 2020, when it picked up seven nominations and won its only award. That year, it won the Emmy for Outstanding Single-Camera Picture Editing for a Comedy Series. It also won seven NAACP awards over its five-season run.
Now Netflix subscribers can discover the show that was previously only available to HBO subscribers. This is also going to be a long-time deal, with Insecure heading to Netflix for three full years. It hit the streaming service on July 3 and will remain there until 2025. The good news for Max subscribers is that it will also be on that streaming service as well, making it available to both audiences.
Why are HBO shows showing up on Netflix?
Insecure showing up on Netflix is part of a larger deal where Warner Bros. agreed to license out some HBO originals to Netflix. This is the first time in over a decade that HBO has licensed any of its shows to a rival and is part of the new restructuring with Discovery buying Warner Bros. and making sweeping changes. The first title announced was Insecure (via Deadline). Other titles are in discussion as well, so it will be interesting to see what else Netflix might license.
According to sources, Warner Bros. Discovery CEO David Zaslav believes that making more money in the short term is better than holding onto exclusivity. This already happened earlier when the critically-acclaimed show Westworld left Max to join Roku and Tubi (both free streaming platforms). While Max keeps Insecure as well, giving a direct competitor like Netflix its exclusive titles might convince people looking to save money a reason to choose that service over Max.
What are your thoughts about Insecure coming to Netflix for three years? Is this a good move for Max, or is it short-sighted to make some quick money now? Let us know your thoughts in the comments below.
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