How Gayle King Single-Handedly Saved ‘CBS Mornings’
When it comes to the broadcast wars between networks and their morning news shows, the competition is rather steep. Recently, a bold move by Gayle King single-handedly saved CBS Mornings, and a lot of people are still talking about it.
The Competition Between Morning Shows Is Cutthroat
When it comes to how everyday people begin their mornings, there are a lot of things you might expect, including a morning cup of coffee, getting dressed for work, and more. However, along with that, a lot of people also watch their favorite morning shows to get them energized amid their busy workweek.
Some of the heavy hitters in this space include shows like Today, Good Morning America, and CBS Mornings. They each have popular personalities that people love, and many people choose their favorites to get them caught up on everything that they need to know. However, a recent bold move by Gayle King seems to have saved CBS Mornings in a big way.
Gayle King, Katy Perry, And More Took Part In Blue Origin’s New Shepard Mission
In a bold move, Gayle King took part in a Blue Origin mission to space with other famous faces. The “crew,” in addition to King, included singer Katy Perry, filmmaker Kerianne Flynn, civil rights activist Amanda Nguyen, aerospace engineer Aisha Bowe, and author Lauren Sanchez.
This was a major gamble that drew a lot of criticism from people all over. One way to get people talking about something or tuning in for it is to do something risky and controversial, and Gayle King did exactly that with this recent stunt, something that paid off in a big way when it came to viewership.
Many detractors cringed at the idea of sending celebrities into space, particularly for such a short mission. Many also saw this as a slap in the face, and a way to flaunt wealth and excess in the faces of many people struggling just to keep food on the table.
CBS Mornings Soared Above The Competition
Even with the controversy and backlash from this stunt, it paid off big time in the ratings. Not only was the event itself big, but, there was coverage in the weeks leading up to it as well. This ultimately resulted in giving CBS Mornings a temporary boost ahead of the competition.
According to the Nielsen numbers, 3.9M viewers watched CBS Mornings, putting it ahead of the other industry staples. Typically, CBS Mornings falls behind GMA and Today by roughly 1M viewers. However, the space trip coverage gave CBS Mornings the edge.
At the end of the day, this was a major win, and it was thanks to Gayle King and everyone who made this big event possible. This may even lead to more innovative ideas down the line to help CBS Mornings beat out the competition on a more consistent basis.
What do you think about this big gamble from Gayle King and how it paid off? Let us know in the comments below.
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