The best and biggest ideas start small, and Home Town stars Ben and Erin have created so much positive change for their own town. So now they want to give six lucky small towns a chance to up their game and help locals create a “kickstart” movement.
Today, discovery+ announced the news from HGTV and the show stars Erin and Ben Napier. Inspired, fueled, and championed by two HGTV blockbuster hit series, Home Town and Home Town Takeover, America’s sweeping small town renaissance movement has earned a large national spotlight when the network expands the epic franchise with a greenlight for Home Town Kickstart, a new series presented in partnership with PEOPLE.
HGTV said: “Scheduled to premiere in 2022, Home Town Kickstart Presented by PEOPLE (wt), will give six quintessential small towns across the country a major boost to re-energize their revitalization efforts and realize a much-needed fresh start,” in a press statement sent to TV Shows Ace.
“Erin and I have renovated more than 80 homes in Laurel for Home Town, and we’ve seen how these improvements change a community for the better,” said Ben in the press release. “Now, with help from HGTV, we’re going to continue what we started and help more small towns across the country.”
How Home Town Kickstart works
During Home Town Kickstart Presented by PEOPLE, HGTV will gather up its biggest stars to activate a three-pronged kickstart mission for each selected town.
To refresh the home of a local hero, give a small business an upgrade, and lastly, invigorate a public space that will lift the whole community and change the lives of everyone in the town.
In addition, PEOPLE magazine will share the amazing stories of each town and its most interesting people.
“The staggering success and positive impact of Home Town Takeover showed us that the idea of small-town revitalization resonates with America,” said Jane Latman, president, HGTV & Streaming Home Content, Discovery, Inc. in the press release. “To keep this incredible momentum going with Home Town Kickstart, we went back to the thousands of submissions we received for Home Town Takeover and identified six more towns to support with HGTV’s star power and expertise. And, our collaboration with PEOPLE gives the selected towns another valuable showcase that could lead to more support and growth.”
HGTV will premiere a new season of its flagship series Home Town on Sunday, December 26, at 8 p.m. ET/PT. The series, which attracted more than 31 million viewers during the last season, follows the Napiers as they renovate homes in their own hometown of Laurel, Mississippi.
The Home Town franchise also includes the discovery+ original series, Home Town: Ben’s Workshop, which returns for a second season Sunday, December 19, on discovery+