Kim Kardashian Expands Empire By Launching New Brand
Kim Kardashian may have had a rough year, but that doesn’t mean she’s not working on herself and her businesses! The reality TV star just launched a new business and she’s talking all about it on her Instagram account.
Kim Kardashian’s new business
After her divorce, Kim announced some changes that would be coming to her current businesses. She formally/still does run SKIMS, KKW Fragrance, and KKW Beauty. While it’s not quite clear what will happen with those three businesses as they undergo changes, Kim has made a whole new business! This time, it’s all about skincare.
She took to Instagram to share all the details on SKKN BY KIM. Apparently, it is an entire ‘skincare ritual’ that Kim has come up with. The entire ‘ritual’ includes nine products. The star reveals on Instagram that her new company will officially be open for business on June 21.
“I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish. I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way,” Kim starts the caption to the photos.
I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish.
Photo: Mario Sorrenti pic.twitter.com/8AyapI8mgJ— Kim Kardashian (@KimKardashian) June 1, 2022
This product line by Kim seems to be even more special because of the work she has put into it. She reveals that not only does it look cool, but the packaging is actually refillable. This seems to be a nod towards becoming more environmentally friendly with her products.
“You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity. I created this line so that everyone can feel confident in their skin, and I can’t wait to finally be able to share it with you!” she writes on the Instagram post.
The photos include one of herself in a nude bra and with a skirt tied around her waist. She also shares photos of the packaging which seems to be in a series of nude colors. Each one of the products looks to have a very natural, stone-like texture. This branding seems to fit perfectly with the rest of the branding she has used in the past.
You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity.
Product: Hannah Tveite pic.twitter.com/K1bawaUPCD— Kim Kardashian (@KimKardashian) June 1, 2022
Her family is proud of her
Of course, the comments are full of love for the star, and that includes her family. Her mom, Kris Jenner, and two of her sisters were sure to let her know how happy they are for her.
“I’M SO PROUD OF YOU!!!” Kris Jenner starts. “I’m so excited for everyone to experience this amazing line of gorgeous products!!!!! 😍❤️👏”
“😍😍😍😍😍😍😍,” Kylie Jenner comments.
Even Khloe Kardashian chimes in saying “Finally!!!!” making it seems as though this has probably been in the works for a while.
Kim’s other brands have a pretty loyal fanbase so it seems that this one likely will too. However, it is interesting that she is starting her own skincare line when her sister, Kylie Jenner has already made her own brand Kylie Skin. It will be interesting to see if the two siblings are competing at all.
Will you be trying Kim Kardashian’s new skincare line? Let us know in the comments below. Come back to TV Shows Ace for more on all of your favorite Kardashian family members.
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