Wonya Lucas, Hallmark, Crown Media President, CEO, Photo courtesy of Crown Media

Hallmark Channel Names Wonya Lucas As President, Chief Executive Officer

News, Scripted

The Hallmark Channel has named former TV One CEO Wonya Lucas as President and Chief Executive Officer of parent company Crown Media. She is replacing Bill Abbott, who stepped down at the beginning of the year due to the backlash over a scandal over a same-sex commercial that aired during the Christmas holiday season.

Crown Media Names Wonya Lucas As President and CEO

The Hallmark Channel has a new President and CEO, Wonya Lucas. Lucas is replacing former CEO Bill Abbott, who stepped down in January. She has a full plate. According to the Crown Media press release, she is in charge of seeing and planning for the growth of the Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama and Hallmark Movies Now.

She was formerly the TV One CEO, and most recently the President and CEO of Public Broadcasting Atlanta. There, she oversaw that city’s NPR and PBS stations. Most of all, she is an expert at branding. most importantly, she understands the significance of the Hallmark brand. Wonya Lucas is keen on good storytelling and has the immense experience needed to lead.

According to CEO Mike Perry, “Wonya is a brand builder at her core who shares Hallmark’s beliefs and values. She has a deep understanding of the role our brand plays in fulfilling a bigger purpose in people’s lives.”

In turn, Wonya Lucas shared her own love of Hallmark. “Hallmark has been central to my life since I can remember, starting with those Hallmark Hall of Fame movies that were as enriching as they were entertaining. ”

She then shared how this job was meant to be. “In some ways, my entire career has led me to this incredible opportunity to use the breadth of my experience and skills to evolve an iconic and beloved brand, a culture and a business. I am honored to link arms with the multi-talented leaders and their teams at Crown to build toward an exciting future.”

Wonya Lucas is very excited to bring wonderful content to viewers.

What Happened To Bill Abbott, Wonya Lucas’ Predecessor?

Former CEO Bill Abbott stepped down from his position in mid-January. Why did he leave the network after 11 successful years? In December, Hallmark dealt with a headline-worthy controversy that dominated social media. It was based around a Zola ad for wedding planning. One of the commercials had two women kissing.

The One Million Moms group petitioned the Hallmark Channel to remove the commercial. They did. The network aired other Zola ads, but they were of heterosexual couples. Then, the network got even more backlash. Viewers were upset at the censorship.

Of course, this was in the midst of during Hallmark’s busiest time of year. So, instead of fans enjoying hot cocoa and singing Christmas carols, people were on social media asking viewers to #BoycottHallmark. Then, Hallmark apologized and reversed their decision again. It was then that they promised to air more diverse and inclusive stories.

Weeks later, Bill Abbott left his position. Although his decisions brought a lot of success to the network, in the end, he will be remembered for this situation. After his departure, Crown Media promised to bring in someone who will help guide them into more diverse and inclusive programming.

Countdown To Christmas Already More Diverse, May Include LGBTQ Romance

Hallmark is busy filming movies for Countdown to Christmas 2020. They have already announced a lot of new and diverse talent for the upcoming productions. They have also stated that they are working on including some LGBTQ storylines in some of the upcoming holiday movies.

Lastly, Hallmark fans should continue to expect movies and programming with heartwarming stories and positivity.

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1 Comment

  1. To the Program Leadership of Hallmark Movies and Mysteries,

    We just watched Rip in Time which was really delightful. You juxtaposed the old with the new when you elevate a true “gentleman” and his chivalrous attributes from the 1700s in the plot. But, as the movie wears on, it is disclosed that the mother of the little boy was an unwed mother and she explains to Rip that that’s perfectly all right in current society. You finally have a chance to redeem yourself when he gets down on one knee and proposes. She replies, “ We don’t have to get married, let’s just go off on a fling or something like that.

    We have always loved Hallmark because they are decent and elevate families and the institution of marriage between a man and a woman. We feel we can watch it with our children with no unexpected surprises.

    I am a history teacher and I know from history and a famous quote from years ago,
    “As the family goes, so goes the country.” We need strong, loving, nuclear families to have a strong nation which Hallmark has generally portrayed as the best option in their movies.
    Please return to that commitment. Our nation and our nation’s families are at stake
    We cannot watch any other kind you portray. What is popular, isn’t always right; what is right isn’t always popular. However, the latter would be popular with your core
    supporters of today.

    Kindest regards,
    Judy Stielstra

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