Is Taylor Swift’s Mom Winning Over Kris Jenner As Momager?

andrea swift and kris jenner selfie

People often think of Kris Jenner when they consider momagers who know exactly what they’re doing. Kris has been handling business with her very famous family for many years now. Keeping Up With the Kardashians landed on television in 2007, and the Kardashian-Jenner clan has been a hot topic of conversation ever since. Kris’s kids are Kourtney Kardashian, Kim Kardashian, Khloe Kardashian, Rob Kardashian, Kendall Jenner, and Kylie, Jenner. But is it true that Taylor Swift’s mom, Andrea Swift, is taking over as a more powerful manager in comparison to Kris?

Is Andrea Swift Doing Better Than Kris Jenner?

There’s a chance that Andrea will beat out Kris for being the most powerful momager in Hollywood. This is an interesting dynamic to dissect since Andrea and Kris have daughters who have publicly feuded for a very long time. We’re referring to Taylor and Kim, of course. The feud technically started when Taylor was trying to accept an award on stage at the 2009 VMAs.

andrea swift and taylor selfie
Instagram / Taylor Swift

Kanye West snatched the microphone out of her hand and let everyone know he believed Beyonce deserved to win the award more than Taylor. When Kanye tied the knot with Kim in 2014, the feud between Kim and Taylor was officially born. As a way of staying loyal to her husband, Kim never came across as the friendliest individual to Taylor. Their long-standing feud has been one of the most toxic Hollywood clashes of all time.

How has it affected their mothers? Based on Taylor’s massive level of success, it looks like Andrea truly knows what she’s doing as a momager. But does she have it locked down better than Kris, though? A PR expert and coach named Natalie Trice spoke on the subject with The Sun saying:

”Andrea, with her background in marketing, has been instrumental in Taylor’s rise to fame from a very young age and while her involvement was marked by a calculated, business-minded approach, it was subtle and largely behind the scenes. In contrast, Kris Jenner’s approach to managing her daughters’ careers is far more aggressive and media centric. Kris is the architect behind the Kardashian empire, a family brand that thrives on visibility and constant media attention. From the outset, Kris recognized the potential in turning her family’s every move into a monetizable asset, seizing opportunities in reality TV, social media, and product endorsements.”

 

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A post shared by Kris Jenner (@krisjenner)

The biggest difference between Andrea and Kris as momagers is that Andrea supports her daughter’s music career without worrying about side businesses or entrepreneurial pursuits. Kris, on the other hand, raised a bunch of kids who don’t necessarily have talent when it comes to music. However, they do know how to launch thriving businesses that make boatloads of money. What do you think of the comparison between Andrea Swift and Kris Jenner? Let us know your thoughts in the comment section below.

Allie Johnson

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