There’s A Pre-Christmas PR Conundrum In Hallmark’s ‘Magic In Mistletoe’
Hallmark’s latest Countdown To Christmas movie Magic In Mistletoe features a Grinch-like celebrity social media post. Who is about to be canceled? This movie stars Paul Campbell and Lyndie Greenwood.
“A social media post that would make Scrooge himself proud creates a backlash for a beloved author of a series of holiday-set novels unless his publisher’s PR pro can pull off a Christmas miracle.”
Ready to learn more?
Credit: ©2023 Hallmark Media/Photographer: Allister Foster
What Is Hallmark’s Magic In Mistletoe About?
What happens when a celebrity author is about to be canceled over a social media post? Here is more information on Magic In Mistletoe. According to the Hallmark synopsis, Harrington Davis is the author of the popular Magic In Mistletoe book series. However, due to his celebrity status, he now avoids people and has become like Scrooge who hates Christmas.
Then, he posts on social media that “Christmas is a scam.” This has shocked his legions of followers. Now, these former fans are trying to cancel him. That means his publicist April has to quickly pivot.
April has to give up her holiday plans to help salvage this Ginchy author’s name. She tells him the only way he can save his reputation and career is to return to his hometown of Mistletoe. This cozy small town is his inspiration for his first book. Moreover, she wants him to participate in the annual festival that celebrates his series of novels.
He is not thrilled but finally agrees to participate. April knows that this is one of many hurdles. She has a lot to do to overcome this mountain of bad publicity.
“But as Harrington and April spend time together at the town’s events and she meets his longtime friends, a different side to him emerges and she learns the truth behind the bitter feelings as well as what inspired him to create Magic In Mistletoe. The initial frost between them starts to thaw and there just may be a path leading to a merry Christmas for all.”
Credit: ©2023 Hallmark Media/Photographer: Allister Foster
When Is The Premiere Of Magic In Mistletoe?
The premiere of Magic In Mistletoe is on Friday, December 8, at 8 p.m., Eastern on the Hallmark Channel. Peacock subscribers can watch this holiday romcom up to 72 hours after the premiere.
Credit: ©2023 Hallmark Media/Photographer: Jordan Blackstone
Hallmark Released Extended Three Wise Men And A Baby
On Monday, Hallmark Movies Now made an extended version of Three Wise Men And A Baby available on the streaming service. This movie stars Andrew Walker, Tyler Hynes, and Paul Campbell. Campbell and Kimberley Sustad wrote this script.
The extended version has two extra scenes, and the infamous dance scene is a bit longer, as well as a few other scenes.
Credit: ©2023 Hallmark Media/Photographer: Allister Foster
Don’t miss Paul Campbell and Lyndie Greenwood in Magic In Mistletoe.
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