Netflix CEO Explains Why ‘Love Is Blind’ Live Reunion Failed
The Love Is Blind reunion was supposed to air live on Sunday night at 7 p.m. CST on Netflix. Millions of viewers tuned in to watch it and instead were upset that it crashed and failed. Viewers had to wait until the next day to be able to watch the show. A few were still able to watch it that night but complained about glitching and issues.
Netflix CEO Explains What Happened
Variety shared a statement from the CEO of Netflix explaining what happened with the live reunion for Love Is Blind. In a prerecorded Q1 earnings presentation Tuesday, Greg Peters spoke out about what happened. Here is what was revealed.
“We’re really sorry to disappoint so many people. We didn’t meet the standard that we expect ourselves to serve our members and just be clear from a technical perspective, we’ve got the infrastructure, we had just a bug that we introduced, actually, when we implemented some changes to try to improve live-streaming performance after the last live broadcast, Chris Rock[‘s ‘Selective Outrage’ in March. And we just didn’t see this bug in internal testing because it only became apparent once we put multiple systems interacting with each other under the load of millions of people trying to watch ‘Love Is Blind.'”
They should have realized from ratings that this would have a huge turnout. The Love is Blind reunion was trending all over social media and people were upset that it wasn’t airing live.
How Many People Watched The Love Is Blind Reunion?
Peters went on to explain that 6.5 million viewers watched the Love Is Blind reunion, but he didn’t say when they watched it. This could mean that many people watched it when they aired it at 12:00 p.m. PST on April 17.
CEO Ted Sarandos went on to explain that they do want to do things live when they can. It sounds like Netflix has plans to try more live things in the future. He compared it to the Chris Rock standup show which did great. He also said that 90% of people watched that show after it aired, though.
This reunion made me absolutely LOVE Zack & Bliss together. The way they looked at each other, they way they were in that home video, the way Bliss never let up on Irina’s treatment of him. Love it 💕 #LOVEISBLINDreunion #LoveIsBlindLIVE #LoveIsBlind #LoveIsBlind4 #LoveisBlindS4 pic.twitter.com/LIoiydFmxN
— Kimisia (@RealityTvMimi) April 17, 2023
Andy Cohen of Bravo explained that he doesn’t think that live reunions are a good idea. Bravo always records theirs ahead of time and then cuts it down. They will air it in several parts over a few weeks to let fans see hours of reunion drama.
Were you able to watch the Love Is Blind reunion live? Share your thoughts in the comments below. If you missed it, the reunion is still airing on Netflix.
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