When Calls The Heart-Photo: Erin Krakow, Chris McNally Credit: ©2022 Crown Media United States LLC/Photographer: David Dolsen

The Likely Reason ‘When Calls The Heart’ Won’t Premiere Until July

News, When Calls the Heart

Hearties have become frustrated because When Calls The Heart Season 10 is not starting in late winter. Hallmark recently shared that the new season will premiere in the summer.

This has led to some unfounded rumors that the series will be canceled. However, the reason for the delay could be totally different. It may be due to thematic reasons.

Hallmark Is Making Their Summer Theme About Weddings

In the recent CBNC article on Hallmark CEO Wonya Lucas, they reported on many details about the changes at the feel-good network. Moreover, they revealed that the summer movie themes are cohesive. They center around a basic theme.

For example, they shared that in 2022, the summer theme was travel. All of the movies were travel-themed. This included Two Tickets To Paradise, Hidden Gems, and Groundswell which all took place in Hawaii, as well as movies in other destinations.

Moreover, the article revealed that for 2023, the summer theme is weddings. All of the summer content will focus on weddings. Funny, but isn’t someone getting married in When Calls The Heart Season 10?

When Calls The Heart-Photo: Chris McNally, Erin Krakow Credit: ©2022 Crown Media United States LLC/Photographer: Sven Boecker
When Calls The Heart-Photo: Chris McNally, Erin Krakow Credit: ©2022 Crown Media United States LLC/Photographer: Sven Boecker

Absolutely, there is going to be a wedding! This may be the biggest wedding in Hope Valley history as saloon owner Lucas Bouchard (Chris McNally) is marrying widowed school teacher, mother, and author Elizabeth Thatcher Thornton (Erin Krakow).

Is this why there is going to be a premiere delay for Season 10?

It would make perfect sense that Hallmark’s biggest series is going to celebrate their wedding during a season when weddings are featured. Moreover, Brian Bird, the WCTH co-creator has also hinted that there is a good reason for the delay.

When Calls The Heart’s Brian Bird Hints At ‘Good Reason’ For Delay

In early February, Hallmark released a preview video for WCTH Season 10. Brian Bird, When Calls The Heart co-creator, shared this news on Twitter. This led to some vocal Hearties declaring this to be the final season because Hallmark is releasing the top cable series in the summer. However, Bird had a different take.

There are good reasons for every decision, most of them the #Hearties will never know, but #WCTH has been underestimated and counted out several times before. I will only defer to Mark Twain on all the speculation… ‘the news of my death has been greatly exaggerated.’

Firstly, Brian Bird hinted that the summer premiere of Season 10 is for a “good reason.” His revelation also hinted that this decision was not made on a whim, but was discussed, but the process will not be revealed.

Second, using a Mark Twain quote, he also hinted that this was not the end of the popular series. This decision was not made because they intend on canceling the series. It was made with a purpose.

When Calls The Heart Season 10 Has Wedding Theme

Brian Bird did not state why the premiere was delayed. However, with the programming news, from a reputable source, reporting that the Hallmark summer theme is “weddings,” Hearties could conclude that WCTH Season 10 would fit right into that programming.

That is because we know that there will be a small time jump when we join our favorites in Hope Valley. In addition, there will be a lot of wedding planning. This whole process fits right into the summer theme. Besides, there is nothing like planning a wedding to learn more about your loved one!

In addition, there are rumors that Erin Krakow and Brendan Penny will start filming Wedding Cottage this week. Although Hallmark has not made an announcement, some Hearties have figured this out based on Erin Following Brendan on Instagram.

If we are following this Hallmark theme, it seems likely that this wedding movie will air during the timeframe WCTH Season 10 airs. The network has been very conscious of airing movies with movie leads in the run-up to a new movie premiere.

Therefore, instead of looking at the summer premiere of When Calls The Heart Season 10 as the end, it seems very possible that the episodes of this season are a major part of Hallmark’s summer of weddings.


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