Rihanna [Source: YouTube]

Fans Praise Rihanna For Subtle Promo During Super Bowl Halftime Show

Chanel Adams

Rihanna fans are still buzzing about her 2023 Super Bowl Halftime show. The singer made a comeback as she debuted her baby bump in the middle of her performance. In a sly move, she promoted her project. This comes as fans want new music from the pop star. Keep on reading to learn more and see what happened.

Is Rihanna dropping new music?

The Navy has been thirsting for new music lately. Rihanna has built up an illustrious music career with hit songs like “We Found Love,” “SOS,” “Pon de Replay,” and “Only Girl.” It’s been three years since she released her critically-acclaimed album, ANTI. Her fans have been asking her on social media if she plans to release new music.

Rihanna [Source: YouTube]
[Source: YouTube]
Usually, when an artist headlines the Super Bowl Halftime Show it means they have a new project coming out. Fans assumed that Rihanna was about to announce a new album or an upcoming tour. Now, a tour is out of the question since she’s pregnant with her second child with her boyfriend ASAP Rocky.

Still, fans wonder if #R9 is coming. The singer still loves to make music in the recording studio, even if she’s not releasing it to her fans. After she confirmed in September 2022 that she was headlining the Super Bowl LVII halftime show, fans began to wonder if a new album was coming behind it.

“I don’t know! I want to just put music out and have fun with it, but if it has to be an album, that might take some time,” Rihanna admitted during her February 2023 appearance on Process with Nate Burleson podcast.

Subtle project promotion during the Super Bowl Halftime show

Fans noticed that subtle promo she made during her Super Bowl Halftime performance. Rihanna was decked out in an all-red outfit, as she unzipped her jacket and debuted her baby bump to the world. She sauntered around the stage and gave attitude as she sang a medley of her hits. The songstress started off the show with her hit song “B*tch Betta Have My Money.”

Rihanna [Source: YouTube]
[Source: YouTube]
Rihanna stood on top of a floating platform as she performed for the crowd. Other songs included the Kanye West collaboration “All Of The Lights.” Fans held their breath as they wondered if the controversial rapper would make a guest appearance. At that moment, Rihanna dropped some subtle promo. She quickly touched up her makeup with her Fenty brand.

She grabbed the setting powder from one of the dancers. Rihanna tapped her nose with the pad as she handed it back to them. She grabbed her microphone as she moved on with her performance. Fans on Twitter loved the subtle product placement in the middle of her show.

  • “THE PLACEMENT. We love a marketing queen.”
  • “Product placement at its best…..savage,” and a fourth added: “BUSINESS WOMAN. They selling out tomorrow.”
  • “That’s right Rhi!!! Plug your brand!!”
  • “Whoever is on RiRi’s marketing team needs a FAT bonus after this #marketingatitsfinest.”
  • “Peeped that marketing #brilliant.”

It looks like she’s still focused on her ever-popular beauty brand. Fans predict it’s going to sell out on Monday. What are your thoughts on Rihanna’s subtle promo in her Super Bowl Halftime show? Were you hoping for a new album? Sound off below in the comment section.

Check back with TV Shows Ace for more news on Rihanna.

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