Even after losing 200,000 subscribers in the first quarter of the year and almost one million in the second, the streamer continued to hold the top spot in the United States. However, the streaming service is now no longer the top streaming service with the most subscribers in the country. So, which streaming service has replaced Netflix? Keep reading to find out the details!
Amazon Prime Video Dethrones Netflix As Top OTT Service
Amazon Prime Video has now successfully surpassed Netflix to become the service provider with the highest number of paid subscribers in the US. A 2022 edition of the Top 10 U.S. Subscription OTT Video services list by Parks Associates confirms this achievement by Prime Video. The list compiles the 10 biggest OTT service providers domestically based on data acquired for September month. As per CBR.com, this is the first time in the history of the research firm’s annual report, Netflix is no longer at the top spot.
As per Parks Associates’ findings, Prime Video is now the top streaming service with the most paid subscribers in the US. Now, Netflix is in the second spot. Prime Video had been second on the list from 2019 to 2021. The top ten streaming services this year are:
- Amazon Prime Video
- HBO Max
- Apple TV+
Showtime Is No Longer In The List Of Top 10 Streamers
This is the first time Peacock has made it to the top 10 list of streaming services after Showtime was bumped off the list completely. Showtime ranked seventh in 2019, followed by ninth in 2020, and finally tenth in 2021. However, this year, it is no longer a part of the list.
The research also confirmed that 83% of broadband households are subscribed to a minimum of one OTT service. Not just that, 23% of broadband households actually subscribe to nine or more streaming services. Other relevant findings about the US-based streaming services will be shared by the research firm at the Future Of Video conference. It will be held at the Marina del Rey Marriott from December 12 to December 14.
Netflix Has Introduced New Changes To Gain Subscribers
Jennifer Kent, the VP of research at Parks Associates shared, “Streaming services are introducing new content, services, and partnerships that are changing how consumers interact with the video. Netflix’s ad-supported plan gives the company a way to win back subscribers for those who have been content to share passwords with friends and family in the past. It’s an exciting time to track these services, with lots of disruption and change.”
In order to gain its lost subscribers, Netflix is now cracking down on password sharing. The new system will tack on fees for extra member subaccounts if someone outside of the household uses the account. Plus, it recently introduced an ad-based tier for a lower price to gain more subscribers.
Do you think Netflix will regain its status as the most-subscribed streaming service in the United States? Share your thoughts in the comments!
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