Kourtney Kardashian's BooHoo Video [BooHoo | YouTube]

Fans ‘Kannot’ Believe Kourtney Kardashian’s New Venture: ‘Joke Of The Day’

Kardashian, News, Reality TV

Fans are in disbelief over Kourtney Kardashian’s new venture. They called it the “joke of the day.” The Keeping Up with the Kardashians alum teamed up with fast fashion brand BooHoo for her own exclusive collection. Kourtney is their first-ever sustainability ambassador.

The controversial brand will make its debut at New York Fashion Week. They’re hoping to get some help from the reality star. Fans called out the famous family for their excessive trips and food use. They called out Kourtney for wasting water amid the ongoing drought in California.

Kourtney Kardashian's BooHoo Collab [BooHoo | YouTube]
[BooHoo | YouTube]

Collaborates with fast fashion brand BooHoo

On Tuesday, September 6, Kourtney Kardashian announced her collaboration with BooHoo. She admits that the brand needs a facelift amid its string of controversies. Critics came for BooHoo for its low wages and fast-fashion practices. The brand launches new items on a daily basis — which contributes to the fashion industry’s ever-growing sustainability problem.

“When BooHoo first approached me with this idea, which was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet,” Kourtney Kardashian shared in her statement, per Daily Mail. “It was an enlightening experience to speak directly with industry experts.”

Kourtney Kardashian's BooHoo Video [BooHoo | YouTube]
[BooHoo | YouTube]
She admitted that there’s “a lot of work to be done and improvements to be made.” However, the 43-year-old feels strongly about their collaboration. Kourtney has a feeling that she will do a lot of good with BooHoo. She feels that “any progress” is a “step in the right direction.” She will also “open up the conversation for future improvements.”

Critics accused BooHoo of “greenwashing,” which is when a company claims to make ethical efforts but has no proof of its new sustainable practices. The brand previously released a sustainable clothing collection, but with little effort. Fans argue that BooHoo is relying on celebrities to make it appear like it’s ethically conscious. Many fans have slammed Kourtney Kardashian’s choice as brand ambassador for the brand.

Kourtney Kardashian called out for her new venture

Fans flocked to Twitter after the announcement. Kourtney Kardashian was criticized in the past for her lavish Christmas decorations. Yet, most fans couldn’t believe that she was named a “sustainability ambassador” despite her questionable past. Others questioned Kourtney’s decision to work with BooHoo.

Even fans have been buzzing about Kourtney Kardashian’s sustainable fashion collaboration on the KUWTK Snark subreddit. They lived up to the name by cracking jokes. One Redditor wrote: “If boohoo is sustainable I am Beyonce,” another added: “This is a joke. Is it already April 1st?”

One joked if BooHoo should make more clothes. Another user wondered what made a 45-piece collection “sustainable.” What are your thoughts on Kourtney’s collab with BooHoo? Sound off below in the comment section.

Check back with TV Shows Ace for more news on Kourtney Kardashian.

Chanel Adams

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